Independent studio · Est. 2017 · London / Lisbon
We build the brand systems, campaigns and content that make ambitious companies legible — and impossible to confuse with everyone else. No decks that go nowhere. No vanity metrics. Just work that ships and moves numbers.
B2B software, consumer goods, cultural institutions — since 2017.
Three engagements, three different problems. Same discipline: make the offer understand itself, then make it findable.
Morrow's product was strong and unsellable — three pitches, three audiences. We rebuilt the narrative around "audit-ready by default", rewrote the site, and shipped a demand engine that finally measured the right thing.
Identity refresh, packaging system across 41 SKUs, and a spring campaign built around real growers rather than stock imagery.
In-browser type tester, licensing calculator, and a monthly specimen release programme that turned a passive archive into a repeat-visit habit.
Four practices. Engaged as a retainer, a scoped sprint or a full rebuild. We turn down work that needs a fifth. Open any row for the detail.
Audience and category research, narrative architecture, naming, messaging hierarchy and the internal playbook that keeps everyone using the same words six months later.
Wordmark and type systems, motion principles, illustration direction, and a component library your in-house team can actually operate without asking us twice.
Concept through to flighting — paid, earned and owned. Media planning where we buy, photography and film where we direct, and reporting that reads like a sentence you can act on.
Long-form editorial, lifecycle email, product marketing and the ongoing cadence — writers and editors on staff, not subcontracted. We publish under our own name too.
A working method built for teams that have already been burned by an agency handing over a deck and disappearing.
Two weeks inside your numbers, your customers and your category. We leave with a written thesis, not vibes.
One direction, argued in front of your leadership. If we can't defend it, we don't ship it.
Weekly visible progress — Figma, staging builds, copy in drafts. No reveal theatre.
Documented systems, recorded walkthroughs, and a named contact for six months afterwards.
Nine people. No project managers between you and the work.
Every retainer carries a written target. If we miss it two quarters running, we don't invoice the third.
The boring stack that lets us move fast and hand over cleanly.
“Northlight is the first agency we've worked with that understood our product better than our own sales team — and then proved it with numbers.”
Twenty minutes, no deck. Tell us what you're trying to change and we'll tell you honestly whether we're the right studio for it. If we're not, we'll say so — and usually know who is.